What is slow fashion?
Slow fashion refers to a movement in the fashion industry that prioritizes sustainability and ethical production methods over fast, disposable clothing. It emphasizes quality over quantity and encourages consumers to buy fewer, higher-quality garments that will last longer and reduce the environmental impact of the fashion industry.
So, why is Basal a slow fashion brand?
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Sustainability: Basal produces his clothing only in France: no need to ship the pieces from the other site of the world and Basal uses 100% natural fabrics. Sustainability
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Ethics: The people who produce the clothes for Basal benefit of the french social security and are paid french wages.
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Durability: Basal selects only 100% natural fabrics that are 100% biodegradable and makes pieces that you can wear for years because they are timeless and made in neutral colors.
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Authenticity: Basal values authenticity and individuality in his creations.
Overall, slow fashion is seen as a positive movement towards a more sustainable, ethical, and conscious fashion industry.